A big property agency or a small, bespoke local agent – who will help you make a better sale or find that perfect, Edinburgh period home? In this blog, we’ll be taking a look at the pros and cons and show you the reasons why we believe that ‘going independent’ might just be the best choice you’ll ever make when selling or buying in a local market like Edinburgh.
Reason #1. Local Market Expertise
Independent agents typically possess in-depth knowledge of their local areas. In our case, we have been period property investors n Edinburgh for several decades. We’ve watched the market closely through ups and downs, developing an intimate understanding of individual property types in the capital.
This in-depth knowledge allows us to advise you better than many larger corporate agents could and helps us price properties accurately. Plus, we know our audiences and can market your property effectively to the right audience. Our insight into local trends, buyer preferences, and community nuances can be invaluable in positioning your property competitively.
Reason #2. Personalised Service
Smaller agents generally offer a more tailored and hands-on approach. We pride ourselves in having a solid strategy with plenty of room to tailor and adapt our approach to your individual needs.
We never take on more clients than we can handle personally, making sure we dedicate the time and resources your period home deserves for a successful sale. Our marketing materials stand out for their unique design and high quality. We’re only ever a phone call away, and you won’t end to speak to several staff members to get the answers you need.
We believe that selling prime property is all about establishing a close connection with our clients to enhance the selling experience and achieve better outcomes.
Reason #3. Flexibility and Quick Decision-Making
We’ll always tell you the truth about the value of your property and how your sale is progressing. If things are going slower than expected, we’ll suggest a different approach and explain our reasons to help you make an informed decision.
Without the bureaucratic layers that can exist in larger corporations, as independent agents we can make swift decisions regarding marketing strategies, pricing adjustments, and negotiations. This agility allows us and other small agents to respond promptly to market feedback and buyer interest, potentially accelerating your sale process.
Reason #4. Strong Community Connections
Like other independent agents, we have deep roots in our ‘home turf’ of Edinburgh and North Berwick. Being an active part of the local community has allowed us to foster trust and build strong relationships with local prime property owners and buyers.
Our reputation is built on word-of-mouth referrals and long-standing client satisfaction, which we have built one sale at a time. This will be advantageous when marketing your property to serious, qualified buyers.
Reason #5. Competitive Performance
National property chains may have broader brand recognition, but data shows that independent agents frequently perform better in local markets. At Ativa, we believe that our marketing driven, focused approach, combined with local expertise and personalised service, can lead to higher success rates in selling properties efficiently and at favourable prices.
Conclusion
Choosing between an independent estate agent and a national chain depends on various factors, including your property’s location, type, and your personal preferences. However, if you vale local expertise, personalised service, and agile decision-making, an independent agent may offer distinct advantages in selling your home effectively.
Having said all that, sometimes it takes a chat over a cup of tea to decide whether we are a good match. If you’d like to meet for an informal no-obligations conversation, contact me, Fiona Vernon, on 0131 669 0333 or 07900 605674, or email [email protected].
