You may already know that we only sell unique period homes (like yours), so we’re experts in creating specific home-sale strategies for these homes. If your home has been on the market for a while, and you’re not finding the buyers you want to attract, it’s time to recharge your period property sale in Edinburgh.
Right now, we recommend going ‘Back to Basics’ to achieve the best possible sale. Read on for six proven steps to maximise your period property’s potential now.
Getting started with recharging your period property sale
Start by imagining you’re starting from scratch – before your home was on the market – and plan a brand-new launch of your home to the market after the election.
With our six proven steps you can make sure that every aspect of your marketing campaign will be perfect, right from the start, as you launch your home into a more robust and active post-election property market.
1. Take your house off the market
This probably feels counterintuitive, but it can really help to revitalise your home sale. Homes that linger on the market become less attractive to potential buyers.
A break from the market has several advantages: you get a break from viewings and other disruptions; it stops your house becoming stale and it gives you the chance to take stock and plan a relaunch properly. The risk of ‘missing’ a potential buyer is minimal and is massively outweighed by the chance of success this relaunch will give you.
2. Call in a new agent (Me – 07900 605674)
The estate agency you’re currently using to market your home may not be the best to relaunch your house to market effectively. They’re not bad agents, they’re perhaps just not the right people for you and your period property.
Sometimes all you need is an agent with a fresh angle and attitude, with new enthusiasm to add new life into a marketing campaign. Don’t just choose the agent with the lowest fee and highest valuation. Take a considered view on their sale strategy, their marketing prowess and, ultimately an important factor: whether you get on with them or not.
After all, you’re going to be speaking with them weekly and working quite closely with them for some time.
3. Give your current agent notice
If your current agent requires a notice period, then give them formal notice in writing.
Ask that during the notice period your house be withdrawn from any online advertising, especially from widely-used online portals like Rightmove and Zoopla, etc. This will give you the space you need to start planning your home’s relaunch. It’s a critical success factor of the plan.
4. Prepare your home for sale
Let us help you ensure your home is ready for photography and viewings. Perhaps you didn’t get the relevant advice first time round or perhaps you didn’t know just how important home styling can be.
It’s a simple yet effective process, and this is an area we can really help you with to create a noticeable difference. We often recommend elements such as drone footage and twilight photgraphy which help your property stand out in a sometimes crowded marketplace.
5. Apply an expertly prepared buyer-attracting marketing strategy
These days, there is no excuse for sub-standard, lazy marketing.
Yes, it can take a little time, effort and money to get your property marketing right, but the results are worth it. The photography, styling, description, brochure, floorplan, etc. all need to be at their very best for the absolute best results.
Because we know this is something you don’t want to pay for twice, we will INCLUDE THE COST of all marketing in our fee if you bring your property to us. As marketing experts, we also bring an invaluable amount of experience to this part of your six-step relaunch.
Is the marketing of your home the very best it can be? If not, how can you truly know why your home hasn’t sold? We can help with that.
6. Ready, steady, launch!
With the election (and much of the football) soon in the past, you’re ready to relaunch – and this time, you’ll be armed with a real plan for success!
Taking back control of your property sale can feel empowering and motivating. The steps might be simple, but they are not necessarily easy. And that’s where we come in.
Are you ready to recharge your period property sale?
Give us a call today and find out what we can do for you. We’re always happy to help.
